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4 Creative Ways to Attract More Visitors to Your Website

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4 Creative Ways to Attract More Visitors to Your Website

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1. Create an amazing blog.

Note the word ‘amazing’. I’m not talking about a blog you only update when you’ve got a new client or exhibition, or something new to sell. I’m not talking about a personal diary where you to post your musings on art, life, and the universe. I mean the kind of blog that grabs people’s attention by delivering outstandingly valuable, useful, or entertaining material — consistently.

Instead of writing, ‘here’s my latest work’, write about:

• “Here’s how I made it” – with pictures and/or video. Like this or this or this.
• “Here’s what inspired it” – if you like it, chances are your audience will like it too. Like this or this.
• “Here’s how you can make one like it.” Like this or this.
• “Here’s a gadget that makes my work better (and could help  you too).” Likethis.

Instead of burying your opinions in long paragraphs of diary-style ‘musings’, put them out there loud and clear:

• Devote an entire blog post to nailing ONE idea.
• Start with a compelling headline.
• Ask yourself ‘So what? Why should anyone care?’ — and make that the start of the post.
• Give concrete examples.
• Invite comments by ending with a question.
• For example: I’m a designer. Use me better.

And don’t forget to ask for the subscription! Repeat visitors are the best visitors, so one of your goals is to build an audience of loyal subscribers. Ask people to subscribe and offer an email option to make it easy.

2. Give (some of) your best work away for free.

Just so we’re clear: I’m not one of those internet hippies who tells you “information wants to be free”, so you should give away all your best work and forget about being paid. (Have you noticed those guys tend to have a comfortable salary or professorship?)

But as Tim O’Reilly has pointed out, for most creatives obscurity is a greater threat than piracy. If no one’s ever heard of you, they won’t even bother to rip you off, let alone pay for your work.

So take advantage of the spreadability of digital content by giving away something valuable and encouraging people to share it with their contacts:

• the first chapter of your novel (or even an entire novella)
• a free report or e-book, full of insanely useful information
• one of the best tracks from your album
• a design template
• high-resolution images
• a series of tutorials
• videos that anyone can embed in their site

Use a Creative Commons license to make it clear what people are allowed to do with the work. And make sure it’s something genuinely valuable. If you feel slightly uncomfortable about giving away something so good, you’re on the right track. Otherwise, why would anyone get excited enough to tell their friends?But don’t give away the farm. Make sure you have plenty in reserve — products, services, artworks — for the folks who want to take things further and buy from you.

3. Borrow someone else’s audience.

Why build an audience from scratch when you can borrow one that someone else has spent months or years assembling? No, it’s not unethical — in fact, the ‘someone’ in question will love you for it.

Writing high-quality guest posts for popular blogs in your niche is one of the most effective ways to get yourself on the radar of the people you want to reach. Your ‘payment’ is a link back to your site — make a great offer and you could land hundreds of new subscribers with every guest post you write.

And make sure it’s your best work. This is your chance to make a big impression — don’t blow it by sending out second-rate articles and keeping the best stuff for your own site.

4. Get your content into circulation.

Have you noticed that of the three tips so far, only one of them is centered around your site? (No. 2 may start on your site, but the real magic happens when people start sharing it with their friends.) If you really want more visitors, you have to go out and find them.

Social networking sites are not just for networking — they are ideal places to get your content (blog posts, videos, free reports, etc) in front of other people. Use Twitter, Facebook, or Google+ to share links to your content. Make use of portfolio sites like Behance to showcase your work in places where people go to look for it.

And be generous — share more of other people’s content than your own. That way, you not only help others (good digital karma!) you also position yourself as a go-to authority, a source of cool stuff who people want to follow.

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For SEO Services in Shahdara Call +91-9891949380 - Mr. Shad

BENEFITS OF SEO

SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.

Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI - SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.

Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

SEO Tips & Tricks

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7 SEO Tips And Tricks That Will Get You Ranked In 2015

There is no better spot than number one. Second place, in life or within Google, doesn’t cut it. You need to ensure that you are aiming for the spot of top dog in 2015. SEO has been the way to do this for years. There is no sign of that changing anytime soon. But, now it’s time to get your eyes on the prize. Number one and higher rankings are the way forward in the coming year. Of course, every business, marketer and digital expert all have their eyes on the lucrative prize. But, there are some savvy ways that you can ensure SEO success. Whether you are new to the game or a world hardened marketer, there are some excellent tips and tricks that you can use. This is imperative when honing your new SEO strategy for 2015.

Entrepreneurs, bloggers and marketing gurus all want to know two fundamental things:

• How can I achieve more traffic?
• How can I make sure that I don’t get attacked by Google’s animals? Namely, Penguin, Panda and Hummingbird?

SEO Tips And Tricks

Avoiding penalisation and securing the top spot within Google doesn’t have to be a difficult task. On the contrary, there are some savvy ways to reign supreme within Google. You can ensure maximum success. But, do be prepared to put in the legwork. This will take time and success cannot be attained overnight.

Let’s take a look at seven SEO tips and tricks that will guarantee rankings in 2015.

1. It’s Time to Hit More Traffic and Focus on the Local

In life, no one wants more traffic, aside from the SEO whizz. So, now it’s time to make sure that you are focussing on attaining more traffic to your site. Your website needs to be optimised for success. This means that you need to include your location on your site. Hit directories. Use citations. These are all fundamental ways of growing your business and making sure that you are getting on board with local SEO. Local SEO is one of the best ways of making your rank higher. What is more, it’s going to be a key way to ensure higher rankings going into 2015.

2. Optimise Your Site With Mobile in Mind

Mobile optimisation is not just user-friendly, it is Google friendly too. So, if you want to make sure that you are ranking higher than before, you need to devise a strategy with mobile in mind. Apps and responsive design are vital to your success. Google has stated that it loves responsive design as it feels that it has the customer in mind. Google has a number of mobile-friendly tests that you can take to ensure that your site is hitting all of the right notes. If your site is not as responsive as it should, or it does not pass the Google mobile-friendly test with top marks, it’s time to devise a new site. Yes, this can be expensive. But, it’s a keen way of ensuring success in 2015. Do bear in mind that mobile traffic is paving the way to a brighter future.

3. Don’t Forget About Bing and Yahoo (Yes, Really)

Okay, so coveting the top spot on Google is the ultimate dream. But, you need to think outside of the Google box. With this in mind, consider the other search engines. Yes, there are others. Bing and Yahoo are used widely by a lot of people. Yahoo is going to be the default search engine within Firefox. What is more, the Google deal with Safari is drawing to an end in 2015. While Google is a great place to start thinking about rankings, you need to make sure that you are thinking about the other search engines too. These options are becoming more commonplace with internet users, so don’t alienate a potential customer or viewer base by solely focussing on Google.

4. Take a Look at ROI Metrics

Keywords are vital. But don’t forget to take a look at your ROI metrics. In the coming year, this is essential that you do this. You need to ensure that you are looking at metrics, so that you can see what is working for you and what is not. This means that you can look more closely at conversions and viewership. Then, you can ascertain whether this has seen a definite return on investment. You can then hone and adopt new keywords to ensure that you are targeting the right people.

5. An Integrated Social Media Approach: Make Social Media Your Focus

Social media is so much more than merely sharing content. Of course, we should never forget the importance of content. But, you need to make social media your focus in 2015 if you want to get ranked. According to Jacob Maslow, social media is a positive marketing channel. But it can also be used as a customer service focal point. You need to engage with your brand and talk to your clients and viewers. Without this, you are just another faceless business. It’s time to get personal. Focus on the main social media sites. Facebook, Twitter and LinkedIn. Don’t sign up to every social media site under the sun and spam relentlessly. A loyal customer base is vital. But, you can also generate more revenue from doing this.

6. Earn Your Links

Earning links is now going to be the best way of ensuring that much-coveted number one spot. Inbound links are essential. You need to ensure that you are earning your links. This should be done on high authority sites. Do ensure that you are not spamming or using too many links all over the place. This is not the way to achieve success. What’s more, you may incur a Google penalty in the process.

7. Keywords, Keywords, Keywords!

Keywords are still a mainstay for SEO experts. But, you need to ensure that you are researching your keywords in a more robust way. You need to understand traffic patterns, buying habits and purchase patterns. This helps you target people in a more robust way. What is more, you can guarantee more success from using this kind of in-depth keyword research.

How to Become Famous on the Internet

January 19, 2015Uncategorized Edit

Andy Warhol’s 1968 quote that “In the future everyone will be world-famous for 15 minutes” is looking increasingly prophetic as the Internet age advances. Here are some ways in which you can become a web celebrity and have at least your 15 minutes of fame. Try it!

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Learn the ins and outs of your computer. If you’re still in the dark ages and you’re relying on others to know how to manipulate everything on the computer while you just point and click, it’s time to get net savvy. Get a couple of books, go online, and practice HTML. Be reassured that one day you’re going to be able to change channels from ABC to CBS to social networks. Learn the basics so that when TV and the Internet truly become one, you’ll be ready.

• Knowing how to perfect website content yourself is an important part of creating and massaging your image. If you need to rely on other people to do this, it can be frustrating and might not turn out the way that you’d like it to.
• If you haven’t already done so, map out your personality profile for being online – the same awesome user name, the same awesome profile, etc., and you’ll be able to cut and paste this everywhere once you’ve done the hard work on perfecting it at the outset.
  
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     Focus on what might make you famous. While fame and becoming famous can be an elusive concept, what have you got to offer other people that will set you above the online masses? There are some key elements that will help your quest:
     • You’re fascinating, interesting, unusual, alluring, or unique. Much Internet fame is about working the “cult of personality”.
       
     • You have something worth people’s attention rather than being attention-seeking. What you have to offer readers and viewers is entertaining, enjoyable, and new (or presents a new way of looking at something age-old). It’s about the information and entertainment, not about “Look at me!”.
       
     • You’re fantastic at connecting with people and bringing out their best or firing up their energies. You’re affable, funny, or fun, and at ease in the online medium.
       
     • You’re like a chameleon, able to gauge the changes in style and crowd moods to move with the times, updating and pushing the trends before you. Think Madonna of the Internet.
     • Most of all, you’re able to get across all of the above in a screen environment. A tall order but very doable with the right frame of mind and approaches.
      
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     Define your idea of “fame”. Do you want to be famous everywhere for being an amazing personality, a tech goddess, or the most followed social butterfly? Or are you more focused, hoping to become famous for being the best in a particular area, such as being the best blogger on women’s fashion, the best video creator of science fiction spoofs, the best nature photographer online, etc.? Determine your style of fame so that you can remain focused on your online purpose. The second kind of fame is more likely online because fame is more “intimate” than the fame of movies stars and other celebrities.[1]
     • If you’re wanting to earn a living from being famous online, remember that a lot of “Internet fame” leads to speaking engagements, books, and a following of people keen to trust your expertise.
      
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     Check out Internet celebrities and famous phenomena. Learn what has worked for them and what sort of gimmicks, stunts, and brand portrayals they have used to good effect to increase and maintain their fame. YouTube has a lot of “Internet celebs”, often consisting of people hoping Hollywood will take note. And there are famous bloggers, Tweeters, and Facebook contributors. Take a look at people who are famous in the areas that interest you most. Some examples:
     • Venetian Princess (YouTube), Community Channel (YouTube), Chris Pirillo (tech), Reg Saddler (@Zaibatsu on Twitter), Jimmy Wales (Wikipedia), iJustine (viral video comedienne), Chiara Ferragni (the blonde salad blog), JulesDiaries (fashion blogger), Perez Hilton (gossip blogger), Kyle MacDonald (the red paperclip trader), etc. See also Wikipedia’s list of YouTube celebrities at:http://en.wikipedia.org/wiki/List_of_YouTube_personalities.
     • LOLCats is an example of a phenomenon.[2]
     • It’s sometimes worth looking at real celebrities online, the successful, tech-inclined ones like Stephen Fry, to see what you can “borrow” or adapt. The trouble with doing this, however, is that they are already famous and don’t have to do much online to prove anything!
      
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     Expect your Internet quest for fame to require effort. If you want to be famous, be prepared to put in the hard yards. Working an hour a night and playing the rest of the day won’t make you famous “just like that!” As well as being present, you’ll need to create content of interest so that people have something to read or watch and enjoy. Do your best not to repeat the wheel, and definitely don’t just cut and paste other people’s content. Not only will your viewers have already read it but they’ll be unimpressed by your laziness. That won’t make you stand out online!
     • Be dedicated. If fame is what you want, make this your passion, your hobby, your raison d’être every spare moment. It isn’t possible to ignore your online presence or people will forget you. Host chats, set up forums about yourself, hold a live video-link in to talk with others, update everything constantly, etc.
       
     • Be patient and persistent. It might take a while to be noticed or to hit that right viral moment. Don’t give up though; becoming famous usually takes time as you’re continuing to put in a lot of effort.
       
     • Be prepared to keep delivering what the people following you keep wanting! Be consistent and don’t leave them waiting.
     • If you don’t like the idea of having to be constantly available, don’t seek internet fame!
      
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     Publicize yourself. Publicize your IM screen names, URLs, and Net addresses everywhere and often, and reply to everyone. Treat the Web like your house: When people knock, be there to answer
     • Use real photos of yourself for avatars and profiles. People will want to be reassured that they’re connecting with the “real you”. Remember that the brand is “you”.
     • Social networking sites are the best, as many as possible. Try Buzznet, Facebook, Myspace, Bebo, Glogster, and anything related to whatever it is you’re promoting, such as blogging, moms, geeks, greenies, etc. is also a good new one. Add everyone – you’ll need to have at least 300 friends to help start spreading your existence and catapulting you to internet stardom.
     • Look for free pages with unlimited music, video, photo, etc., uploads, (whatever shows off your talents best) and find all the ways that these can then be connected to social networking apps. If it’s a free resource, take advantage of it.
     • Work your social network sites hard. Whenever you open an account, put your mark on it by making the links to your other pages across the internet very evident and easy to navigate to.
      
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     Get yourself spotted and transported around the Internet. Try to guest spots on blogs (especially the influential ones), and use web news aggregators such as Reddit, Slashdot, Fark, Digg, etc.[3]
      
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     Build a website with personality if you want to build a fan base. People need to feel that you – and not an anonymous webmaster – are personally available at least on a regular basis, if not daily. Make sure to update every single day, and remember: If it’s not interesting, users will click to the next page and move on.
     • Update your site with new audio and video clips as often as you can. Give your visitors stuff! For example, give them video, streaming audio, images for their PSP, etc. If you want to offer rich content, you’re going to have to spend a lot of time and a little bit of money, but it’s worth it.
      
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     Upload something that goes viral. Although it can be difficult to predict what will and won’t rock the socks off viewers, give things a go and publicize them well. One great example of fame gained as a result of a viral video is the story of Christian the lion. The video of Christian the lion was originally posted on a fan site, three decades after making. From there, a MySpace user posted it to MySpace, then another person placed it on YouTube.[4] The resulting views in the millions made internet stars of Christian and his two original owners, Australians John Rendall and Ace Bourke. From this experience, some things to consider include:
     • Find something that reaches out to people’s hearts. A story that shows courage, strength, daring, and love will always have its place in people’s hearts.
       
     • Find something that is interesting. Test it out on your friends, or in a forum, first to gauge people’s reactions.
     • Think about who will get famous from this viral venture? Will it be you as the uploader and generator of interest? Will it be the people, creatures, or cause featured in the content you’re uploading? Or perhaps, and optimally, all of you? While some of the answers are out of your control, if you want to be well-known as the person who set the viral item afire, ensure that you have an excellent launch-pad for it, such as a well written blog, an active Twitter account and a well-nourished Facebook. People will go looking for you if they know where to go.
      
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     Realize the fleeting nature of fame. Fame comes and goes. Even movie celebrities have their zenith and tumble into obscurity or have their downward spiral “problems” splashed across the tabloids or blog equivalents.[5] It always comes back to working it constantly, staying fresh, and enchanting your readers, followers, and viewers. If you’re up to it, you might be able to maintain your online fame for a long while. Aim for fame of the sort that will cause you to be written up in the annals of Wikipedia, proving you’ve reached adequate notoriety. In this way, your fame will live on unassisted, unless someone deletes you, of course, but that’s the Internet for you!

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